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Working in a group of no more than 3 students, create
and produce a logo (reproduced at 1" wide and at 5" wide)
and a minimum of 5 other marketing products. Choose at least two
products from each of the following groups:
Group 1: Business card and letterhead (considered
one product), tri-fold brochure, newspaper ad, newsletter.
Group 2: T-shirt design, Poster, buttons, bumper
stickers, note cards
Other products must have teacher approval.
Each group will give a presentation to explain
to the client how their campaign addresses the client’s needs and
the intended audience.
Production techniques used must include: scanning,
importing files, using Macromedia Freehand and Adobe Photoshop to create
art and or designs. All art (clip art or original) used must have proof
of permission or copyright ownership. While color proofs may be used in
the presentation, all final products must be made "camera ready" and
presented "professionally".
Each member of
the team will be responsible for at least 2 products. All products
should be consistent with the team’s logo and design/concept.
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