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Media Campaign Checklist
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Establish your purpose
and gather pertinent information
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Identify statistics of issue to be used. What is the problem? How does
it affect your school, your community, your friends?
Identify prevention efforts and goals. What do you want to do about
it? What do you want your audience to believe and do?
What audiences do you have to reach to have the greatest impact? Who
are you trying to reach? Describe your target audience: age, sex, race,
education, etc.
How can you relate to your target audience?
Will your goals be acceptable to your peers, administration, financial
sponsors and community?
What are your resources? Who can help you reach your goals? What are
your strengths? Who should you try to include in your efforts? What classes,
businesses, community groups might be willing to help?
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Determine your objectives
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Is each objective specific, measurable and achievable?
Do your objectives compliment each other?
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Form a plan:
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- Select media and determine timing. Will you use
posters, outdoor advertising, brochures, poems, radio spots, TV, video,
Music/rap, t-shirts, website?
- Identify resources, confirm and include in plan
- Identify a theme
- Prioritize activities into; must do, should do
and nice to do categories
- Delegate responsibilities
- Create a master calendar with deadlines
- Create a budget
- Identify assessment plan
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Produce the media
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Create rough drafts, scripts, storyboards, thumbnail sketches of designs.
Review and analyze design and script ideas for message, appropriateness,
content, accuracy, usability, etc
Rewrite, and/or redesign as needed
Learn required software applications
Take pictures, shoot video, design needed graphics, etc.
Edit for accuracy, content, emotion, design and time as needed
Assess final prototype before reproduction
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Distribute your campaign
materials
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Make copies of videos, poster, other print media.
Make presentations in the school, and the community. |
Get Feedback
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What does your target audience say about your campaign?
What is working well and what isn’t effective?
What obstacles are you encountering?
What can you do to eliminate obstacles?
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Evaluate your results
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How do the results compare to your goals?
If you could repeat your campaign, what would you do differently?
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