Media Campaign Goals

North Kitsap High School Teen Aware Lesson Plans:

Teen Media Campaign Goals	Newsletter Design
Introducing Teen Media Campaign Project	Photographic Tips and Techniques
Steps of a Media Campaign	Basic Concepts of Web Page Design
Print Ad Campaign Project	Television Production Tips
Print Design Checklist

Teen Media Campaign Goals
Empower youth to design and produce media campaigns promoting and teaching their peers the social, psychological and health gains to be realized with responsible social and/or individual behavior. Students will have the opportunity to increase their understanding and/or effectiveness in using communication skills, group processes, managerial skills, human relations skills and technical skills as follows:
Communication Skills	Improve speaking and listening skills in small or large groups Increase poise while working in and with groups Increase awareness of public relations
Group Processes	Increase understanding of: Leadership styles Conflict resolution concepts Motivation and involvement techniques Decision-making processes Goal setting Identification and utilization of available resources Evaluation techniques
Management Skills	Gain an understanding of: The steps used in planning, conducting and evaluation projects, videos, websites, print campaigns, fundraisers, and other activities. Problem solving techniques The value of delegating authority, involvement techniques, and motivation methods. Time management task analysis Established procedures, legal parameters, and financial and budgetary management Various goal setting and prioritization techniques Position functions
Human Relation Skills	Increase understanding of the values of positive reinforcement, trust, and honest communication. Increase the awareness of social cultural, ethnic, and racial diversity and increase ability to work with such diversity. Become aware of how communication impacts others
Technical Skills	Understand and practice: The technical processes of creating print, video and/or web media Using computer software and hardware to accomplish specific tasks. Determining costs and budgeting for materials needed. Creating a final product to be distributed

Goals are derived from Washington State Teen Aware Project Goals

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© Theresa Aubin Ahrens, North Kitsap High School, Poulsbo, WA, Derived from Washington State Teen Aware program lesson plans, 2001