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Introducing The Teen Media Campaign Project |
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| Focus | To introduce the campaign idea to the students |
| Group Size | The entire class |
| Time Required | 1 Class Period |
| Materials Needed |
Research, statistics and facts for a variety of issues, student handouts |
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Process |
Define media — Vehicles that convey messages using text, images, sound and film or videos. Have students brainstorm a list of the media that they have access to. Write their ideas on the board. Their list may include: newspapers, posters, brochures, buttons, radio, TV, websites, billboards, bookmarks, movies, banners, computers, displays, plays, clothing, assemblies, etc. |
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Ask students to identify media campaigns that have caught their attention. Write their responses on the board. Examples may be: "Mountain Dew — Do the Dew ", "Nike — just do it". |
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Ask students what makes each of the campaigns successful. Write their ideas on the board. Their list may include:
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Ask students what social issues are impacting their school and/or community and why have they become problems. Identify some of the facts about the local use of such things as teen pregnancy, smoking, teen violence, drugs, environmental issues, cultural or racial issues, etc. |
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| Explain the goals and objectives of a teen media campaign. Use the handout. | |
| Find out the level of student interest they personally have in solving some of these problems. Determine interest in specific issues by; a hand vote, group consensus discussion, or five minute personal writing assignments. | |